eTARIQ is back! eTARIQ has teamed up with the new fantastic members to provide better quality of service and wider range of items. Are you a fan of old eTARIQ? Yes we're back, with the new name of Shofon. Shofon is the only on-line store which is officially merged with eTARIQ.



SHOFON brings unique, trendy and quality styles to your life all across Middle East. Among many offers that you face every moment, we stand out loud with various choices that you don't just want to pass by. Yes, we're talking about head-turning stuff that you don't want to miss. Be unique, be trendy, and make them look here at YOU.



SHOFON is not only about how you look. Being yourself is taking care inner-you as well. It's so old talking about looking nice outside only - those days are so much yesterday. You are complete when you find your 'yay!' moment with IN and OUT. That's why we're here for you. From Vitamin C skincares that will treat your inner-skin To accessories that will make you look stand out from those John & Jane Doe crowds. Curious how to? Explore with us now !



PEOPLE is the key of SHOFON. It's the people who come to SHOFON and enjoy your time with us. It's the people who work 24/7 & 365 to offer more and better inside the name of SHOFON. People in this team has different background of career, nationalities, interests and taste, but we do everything as ONE TEAM.